Priorities USA and Senate Majority PAC are launching a new $7.5 million digital advertising effort focused on driving voter turnout, especially among people of color.
The buy includes four swing states that include key Senate contests — Arizona, Maine, Michigan and North Carolina — along Florida, Pennsylvania and Wisconsin. The effort, starting the final week of September, will run through Election Day.
It includes a digital spot where the narrator says America has woken up to injustice and suffering.
“But now is not the time to ease up. Now is the time to rise up,” the narrator says, adding later it’s time to “show the people in power who’s in charge.”