Scott Walker today released the first TV ad of his re-election campaign, featuring an EMT and firefighter who says the guv is “helping people like me get the training we need.”

The spot opens with the EMT and firefighter, identified as Shayla with the Hartland Fire Department & Lake County Fire & Rescue, saying she went to technical college to become a first responder and “I have a chance to save lives every day.”

After she credits Walker for helping her get the training, the spot switches to the guv speaking directly into the camera. He says more people are working in Wisconsin than ever before and the Fast Forward program, which provides grants that help train workers, is helping people get better jobs that require new skills.

“And people like Shayla, well she can help save lives,” Walker says to close the spot.

Walker’s campaign said the ad will run on TV statewide, along with online and social media platforms. The campaign did not release how much it’s spending on the buy. But the liberal One Wisconsin Now, which tracks media buys, says it’s for $1.3 million through July.



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