Earth Rider Brewery is making moves to expand its reach around the edges of Lake Superior and beyond.


“We’re planning a phased approach to expansion with the success of the Earth Rider beer brand finding its niche in the area,” CEO Tim Nelson told


The company started making beer last year with a $100,000 grant from the Wisconsin Economic Development Corporation, and expanded capacity in April of this year to keep up with growing demand for the company’s beer. Nelson recently opened a $1.5 million funding round, per a filing with the Securities and Exchange Commission.


“This is part of our growth plan,” he said, noting that as the company gains more ground, “we can accept more fermenters and tanks… we can plug those in as needed.”


When Earth Rider launched in November 2017, it became the first local brewery in Superior since Northern Brewing shut down in 1967. The project involved over $2.5 million in private investment, with support coming from the City of Superior, the Douglas County Revolving Loan Fund, the Entrepreneur Fund, Nelson himself and others.


Earlier this year, the company brought in new machinery for fermentation and other processes which was made by W.M. Sprinkman Corp., a Waukesha steel manufacturer.

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