CONTACT: Hilary Shager, (608) 262-7990, [email protected] MADISON – When UW-Madison was selected by Schmidt Futures as part of its Alliance for the American Dream Initiative, the grant came with a significant challenge: Produce innovative ideas for increasing the net income of 10,000 Dane County families by 10 percent by 2020. DreamUp Wisconsin, the local implementation effort launched to meet the challenge, has selected 11 proposals, from a total of 46 submitted by teams of community and university partners, which offer innovative ideas to grow and support Dane County’s middle class. Ideas include: a 10-step financial literacy and holistic financial well-being program;