WEA Trust, a Madison-based health insurer, is preparing to expand its reach by providing mental health solutions through telemedicine.
The company has been around since the 1970s, when it first came on the market offering health insurance for Wisconsin teachers. It used to negotiate with teachers’ unions for its business, but that changed in 2011 when Act 10 was passed and collective bargaining went away.
The insurer has now pivoted to offer health insurance to all public employees. One unique element of its business model is that it doesn’t offer individual insurance — only group plans.
“Our niche is really the public employer space; all our efforts are concentrated here,” said Kyle Humphrey, senior director for marketing and product development at WEA Trust. “We know this area better than any other.”
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