The Wisconsin Business World summer program started this past weekend at St. Norbert College in De Pere, where high schoolers began work on developing mock companies.

This four-day summer camp is put on by the Wisconsin Manufacturers & Commerce Foundation, bringing students and business volunteers together so that young people can learn what it’s like to run a business.

Students form teams of up to a dozen individuals at the beginning of the program; this will be the leadership for their company. With financial success as the primary goal, these companies must come up with a unique product idea, create strategies for bringing it to market, and even try their hand at advertising by creating a commercial.

In an email note, Kari Hofer, executive director of the WMC Foundation, says students “have already formed their companies, determined their organizational structure, and begun to develop their product.”

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